Does Your Small Business Need A Web Site? (Part 1)
by: Richard Radcliffe
You are a small business owner. You use the internet both in your business and personally. Obviously you know there are many, many web sites out there. More then likely, you've even made purchases through someone else's web site. Perhaps it is apparent that you could be doing the same thing with your own business. Certainly, extra e-commerce sales could only help your bottom line. But does your business really need a web site?
In deciding that, consider what a web site really is to a business. A well designed site can give your business exposure to a much larger group of potential customers. That makes it a powerful tool in your marketing arsenal.
In today's hyper-competitive business environment, marketing experts tell us that having a successful marketing strategy is essential to the growth of your business. Effective use of a web site can draw in new leads and turn leads into conversions. Now these new customers (your best market) can be further wooed through follow up online newsletters, automatic appreciation e-mails (auto-responders), special offers or any number of tactics. All the while building a mailing list which is like gold to anyone's marketing efforts. With this almost limitless and relatively inexpensive marketing tool in the form of your web site, your profits have an even greater ability to soar.
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Does Your Small Business Need A Web Site? (Part 1)
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About The Author
Richard Radcliffe is a Web Designer/Consultant, writer, and father of a 6 year old son. He is the owner of Renshaw Design which specializes in web design and web marketing consultation for small businesses, nonprofits, clubs, and professionals with a private practice. Visit his site at http://www.renshaw-design.com.
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