|
|
|
Advertising Sucks! Long Live The Web!
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last...
|
How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per...
How to use bar code SMS for mobile advertising, marketing, CRM
Bar code SMS takes place when 1D or 2D bar code images are sent to mobile phones. The user saves the image and present it at the access / pay point. Bar codes could be sent using MMS, EMS or SMS technology. 1D Images are scanned...
|
|
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate. >> Remind people they are ordering through a...
|
|
|
Advertising Ideas for office cleaning business
Advertising Ideas for office cleaning business
Even if you have built an ultra efficient state-of-the-art home office,
polished your image with the finest of Armani suits, equipped yourself
with the newest cell phone, PDA and laptop, and drafted the most exemplary
of business plans, you are not going to go anywhere in the business world
without some entities to do business with.
"how to secure cleaning contracts"
Establishing your clientele can be the most time consuming and intellectually
challenging part of the office cleaning business or any other business.
There are many issues and approaches to consider, and like many other
challenges in life, there is no one single way to go about it. Everyone will
have their own methods for acquiring business that will work well for them,
but most businesspeople will agree that taking a multi-tiered or multi-pronged
approach is the best way to go about it. That is, don’t “put all your eggs
in one basket”, so to speak, when approaching the cleaning business advertising
issue. To be successful, you will need to do “a little bit of this” and a
“little bit of that” as they say.
Here are a few ideas to get you started:
Although it can be costly in some forms, advertising is perhaps the most
common form of marketing and self-promotion. Television ads and full-page
spreads in mainstream publications will most likely be out of your reach
(unless Donald Trump is funding your consultancy), but there
are plenty of
other more affordable options out there. Like we have mentioned before, it
is all about getting more “bang for your buck”, so it will be in your best
interest to maximize on your advertising dollar. Advertising in local
magazines or the local newspaper can be cost effective when addressing
certain demographics. Purchasing a short prime time spot on the radio is
another method, but costs several orders of magnitude more than print to get
across its message. When done properly, radio can be an awesome advertising
vehicle, I also call this "The next step in advertising".
Perhaps the most significant “bang for your buck” outlet for your advertising
dollar is the web. Web sites are very affordable (even free if you know what
you are doing). A web site is an excellent method of advertising because you
can attract many entities on a global scale (a little search engine optimization
can garner 1000s of page views a day) and you can reach the widest audience
possible (potentially, anyone with an internet connection). Be sure to print up
a healthy portion of business card and in addition to land-line telephone,
mobile phone and fax numbers make sure the URL (uniform resource locator) for
your web site is displayed prominently on the front of the card.
About the Author
khali S. - http://www.office-cleaning-business.com
Learn How To Start & promote Your own office cleaning
business, Free mini-course "How To start Cleaning Business"
|
|
|
|
|
|